God should have made it obvious, so why didn't He?

That seems to be the theme of Loftus' discussion here. It seems to require a very different world from the world we live in, a world in which religious ambiguity is eliminated.

Such a world, in my view, would eliminate the possibility of real choice, because it would be perfectly obvious, not only that there is a God, but it would also be perfectly obvious what we ought to do. Further, we could know that in doing what we ought to do, we would be rewarded, while if we do what we ought not to do, we would be punished. Who but a complete fool would do what is right?